What kind of music should I play?.

Some tips on how to choose the best kind for your business

SUBSCRIBE TO THE NEWSLETTER

Today more than ever it is clear how important music is in all commercial activities and more generally in any work environment; in retail, audio design solutions related to music design are proposed, or the selection of music that is able to reflect the image of the brand and is functional to the point of sale: for example, after a certain number of bpm the perception of the ‘waiting at the cash desk is less than the same row made with slow music.

Choosing the right music for a business is not a simple thing in a myriad of different genres and styles: some experts claim that there are even over 1,000 and with really incredible names like downtempo, mouzak, skronk, etc.

We at Radio In Store have tried to simplify things by selecting a series of moods and musical atmospheres suited to the most diverse activities: our Sound Designers develop new sound brands every day for our customers.

The idea of ​​splitting music into genres began in the early 1900s, when the first radio stations realized that advertisers would pay more if they could reach a more specific and loving audience for a particular type of sound. In this way the idea of ​​categorizing music in formats, such as “Pop”, “Rock”, etc., was born.

That same idea of ​​the first radio stations is still today the basis of the choices that great Retail Groups make for their selections. music, but you can make it work for your business too.

The first thing you should find out is what kind of music you would like to hear from your typical customer. Do not fossilize about what you or the Staff of your Business like best, because it does not necessarily correspond to the taste of your Customers.

Keep in mind that a mood or a genre of music that can fit in a specific time slot and in a given place, it does not mean that it is suitable for your point of sale at any time of the day.

The ideal thing is to turn to a Sound Designer who knows how to best develop the sound experience that your Customers can live within your Location, but you can also try yourself to create a soundtrack for your business: the Radio In Store Team has created an innovative system and a really intuitive music configurator that allows you to experiment on your own and to play with different musical combinations. Once you have reached the right point, you will have created the perfect soundtrack for your brand yourself.

Good hunting!

 

REGISTER NOW
30-Days Free Trial
The first month is free, try it! After that it's just starting from €9,99/month.
You can cancel your online subscription when you want.
I accept the Privacy Policy and the Legal Notice
More news from our blog.

Radio In Store is partner of the new TV program "Adesso il capo sono io!"

Radio In Store is official partner of the Mediaset program “ADESSO IL CAPO SONO IO!”...

read more >

In-store music can increase the average receipt from 2% to 10%

Andrea Ordanini, Director of the Marketing Department at Bocconi University in ...

read more >

Hit or unknown song?

When you are in the moment when you have to choose which songs to insert ...

read more >
Stay updated on our news.

Subscribe to our newsletter, we will update you on industry news.
Not more than once a month, promised.

NEWTON & ASSOCIATI 1997, S.L as the data controller will process your data for the purpose of sending you our newsletter with commercial new features about our services. You may access, rectify and erase your data, and also exercise other rights by consulting the additional detailed information on data protection in our Privacy Policy I have read and accept the conditions contained in the privacy policy on processing of my data to send me the newsletter.

Read the Privacy Policy and the Legal Notice