Radio In Store – Soundtrack is one of the strategic elements of marketing.
Andrea Ordanini, director of the marketing department of the Bocconi University in Milan and author of a research on the use of in-store radio in Italy, recently conducted a study that demonstrates how in-store music can increase the average receipt from 2% to 10%.
This is true, however, only if the choice of music goes hand in hand with what is needed to improve business results.
So if we work in the field of leisure or personal services (hotels, restaurants, gyms, dentists, hairdressers or beauticians) our goal will be to improve the experience of our customers by encouraging them to increase the time spent in our store, hotel or health centre. In this case the songs of our playlist will have to be long, pleasant to listen to and not too demanding.
On the other hand, if we are a clothing store or any business whose goal is the direct sale of products or services in store, then we will not have to waste our potential customers with too relaxing music, or give them the feeling of having to do in hurry with too stimulating music.
In this case, for commercial activities, we will have to opt for background music that accompanies them towards the purchase, a rhythmic and repetitive sound that does not lose concentration towards what they are watching or trying.
Choose the right music and customize with your spots.
Retailers today have to compete with Internet giants like Amazon, and having the right music for their customers has never been so important.
With us you can choose from over 100 moods and add your own custom spots to create your Radio In Store.
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More news from our blog.
Radio in Store could offer you an equally valid alternative to traditional music catalogs: the Royalty Free catalog.
The difference between a traditional music catalog and a Royalty Free catalog is that the former uses music from well-known artists under contract with professional agencies.
Why do you have to pay for a custom radio for your business instead of relying on commercial streaming services? We will explain it to you.