The soundtrack that we find in a bar or in a pub is not the same that we can hear in a clothing store, hairdresser, in a dental office or in a hotel.
Choosing which songs and what kind of background music to transmit on the radio in the store and to listen to their customers means offering them an extra service, increasing their satisfaction and consequently increasing their propensity to purchase.
To say it are several industry studies that indicate that music is an element of fundamental importance not only for customers, but also for employees and collaborators.
Not having it would mean losing a significant percentage of earnings and the opportunity to have a happier and more productive work team. To choose the wrong one, would be to risk attracting a different customer target from the one we are interested in and, in some cases, could create an unpleasant working environment by increasing the possibility of losing customers and collaborators.
If you think this is a bit exaggerated, think that in Canada, a study found that 91% of a pub’s customers can not imagine this place without music while in England 80% of the customers and staff of a bar could not work without the presence of an in-store radio.
Choose the right music and customize with your spots.
Retailers today have to compete with Internet giants like Amazon, and having the right music for their customers has never been so important.
With us you can choose from over 100 moods and add your own custom spots to create your Radio In Store
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More news from our blog.
Radio in Store could offer you an equally valid alternative to traditional music catalogs: the Royalty Free catalog.
The difference between a traditional music catalog and a Royalty Free catalog is that the former uses music from well-known artists under contract with professional agencies.
Why do you have to pay for a custom radio for your business instead of relying on commercial streaming services? We will explain it to you.