When you are in the moment when you have to choose which songs to insert in our playlist of background music, or which radio in store to listen to our customers, then the question arises: better a famous song or an unknown?
Some studies say that it is better not to use U2 or Beyoncé as background music in your store to not distract customers from purchases.
While others argue that choosing famous songs can help make customers feel comfortable inside the store by improving their shopping experience and increasing their loyalty.
Who to listen to then?
There is no right and wrong answer, we need to try to get to know our customers as much as possible in order to understand their musical tastes, and go for trial, asking for feedback to customers and analyzing sales figures.
Choose the right music and customize with your spots.
Retailers today have to compete with Internet giants like Amazon, and having the right music for their customers has never been so important.
With us you can choose from over 100 moods and add your own custom spots to create your Radio In Store
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The first month is free, try it! After that it's just starting from €9,99/month.
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More news from our blog.
Radio in Store could offer you an equally valid alternative to traditional music catalogs: the Royalty Free catalog.
The difference between a traditional music catalog and a Royalty Free catalog is that the former uses music from well-known artists under contract with professional agencies.
Why do you have to pay for a custom radio for your business instead of relying on commercial streaming services? We will explain it to you.